Dr Sebagh Is Pioneering Science-Backed, Non-Surgical Skincare

Dr Sebagh is an entry in our Great British Brands 2024 book. 

Dr Sebagh: Great British Brand 2024

‘You can improve skin at any age with good skincare and the right ingredients. That’s what we deliver, having coined the phrase “Ageing-Maintenance” in 1985. The physiology of the skin is unchanging, so skincare doesn’t need to be complicated. Advances in science and ingredient technology mean that we can achieve even more exciting, effective results, but the research takes time. We never rush a new launch. 

‘We do adjust our formulations to ensure that products meet different markets’ regulations. We manufacture in France under European regulations, stricter than in America, and sell in China where regulations are stricter still, particularly around naming and description. Retinol is an essential ingredient in skincare but the concentration differs from market to market. We have improved some formulations ten times over 20 years. Each time we change something, what emerges is new and more efficacious. 

‘There’s not really a new technological approach to making the emulsions and gels that go into our products. It’s still classic chemistry. There’s more biotech – use of natural plants – and technology has helped improve materials, ingredients, purity or the sensitivity of a product. But sometimes technology goes too far, and cosmetics are not allowed to be so efficient that they become medication. 

‘In relating to customers, we’re quite personal and less data-focused than newer companies. Our message is about great skincare to improve your skin, good customer service and patient after-care. Providing tailored treatment in the clinic and skincare routines is the foundation of our approach. Personal contact is 100 percent the most important thing for us. 

‘In terms of developing cosmetic products, AI is not there yet. AI couldn’t give you the concentration of ingredients in our formulations, because our “recipes” remain secret.’ 

Dr Sebagh, founder, & Melissa John, co-owner

Five Proudest Moments

1. Creating the concept of ‘Ageing-Maintenance’ with non-surgical cosmetic procedures in 1985, and pioneering this vision in the UK since 1994, with the opening of the first Dr Sebagh Clinic in London.
2. Launching my own Dr Sebagh skincare range in 2005, having created the Meaningful Beauty range with Cindy Crawford the year before.
3. Winning our first beauty award in 2006. To date, Dr Sebagh Advanced Ageing-Maintenance Skin Care has scooped 37 awards (and counting!).
4. Purchasing the historic Chandos House in 2020 and seeing the Dr Sebagh Clinic relocate to this prestigious address in 2023, with state-of-the-art treatment rooms and event spaces. 
5. Establishing the brand’s registered charity, The Mercury Foundation, in 2018.

What I’ve Learnt…

• Learning never ceases! As a cosmetic doctor who pioneers new treatments and breakthrough products, I’m always looking ahead to the next big development.
• Balancing enhancing a client’s appearance with scientific understanding of anatomy and physiology is critical to achieving natural-looking, safe results.

DR SEBAGH

Chandos House, 2 Queen Anne St, London, W1G 9LQ

+44 (0)20 7580 3343

drsebagh.com

@drsebagh