Jade Holland Cooper On Her Signature Style

Meet Jade Holland Cooper, the woman elevating country style.

My Style: Jade Holland Cooper

What’s your daily uniform? I’m wearing a lot of full suiting at the moment, with a tie and tie pin. I’m really leaning into that masculine-led suiting, but making it feminine. Also classic denim: with a white shirt and a good pair of flats, you can go anywhere in it. 

Who’s your style crush? The Princess of Wales. For me, she is just the epitome of classic chic. 

The Princess of Wales is Jade’s own style crush © Shutterstock

What’s your go-to piece in your wardrobe for autumn/winter? It’s my favourite season. You can do all the layering; you can get your roll neck on. For me, it’s just such a chic time of year. A staple in everyone’s wardrobe is a beautiful, tailored coat, because it will just take you anywhere. It’s the perfect investment piece.

What does country style mean to you? A fusion of practicality and chic style, which is what we’ve created at Holland Cooper. Whether I’m gardening or walking the dog, I still want to wear something that I feel good in. Country style is and can be elevated while still doing the job and working hard for you. 

Favourite accessories for a finishing touch? For daytime, it would be a silk scarf – we do them in so many different ways: you can wear them as a tie, wrapped around your handbag, or in your hair. For the evening, Holland Cooper has a really beautiful crystal clutch bag. The chain can be detached and be worn as a chunky necklace.

What do you wear on a night out? We’re launching a line of eveningwear in October, which is really exciting. I also love Saint Laurent dresses – if you’re looking to invest in something, a black dress will take you anywhere. 

Favourite under-the-radar labels? Ong-Oaj Pairam is one of my favourites. He’s amazing, and some of the gowns they do are just spectacular. 

Do you go for timeless or trend-led pieces? For me, it’s always timeless. When you’re busy and you’re on the go, you want pieces that are going to fit into your wardrobe and work hard, and that won’t be out of touch next season. Ninety-eight percent of my wardrobe is classic pieces. 

Any style hacks? Less is more. You can look amazing in a black roll neck and a well cut pair of jeans – you don’t have to be too overdone.

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