Jellycat Fans Are Queueing Around The Block For This Pop Up
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1 month ago
Oh my cod!
British summer is, ahem, not really summering right now, but swing by Selfridges for a taste of the good stuff: crisp, vinegar laden chips, battered fish with a squeeze of lemon, mushy peas, sandcastles and more. Except it’s all in plushie form. Off the back of its viral New York Diner, Jellycat has launched its Fish & Chips Experience at its London flagship in Selfridges. Here’s exactly what to expect.
Inside The Jellycat Fish & Chips London Experience
Beep beep! The fish and chip truck has arrived, and Timmy Turtle is stationed behind the wheel. What will you order? Perhaps a battered fish, a portion of chips wrapped in classic newspaper, or maybe just a side of mushy peas? What about the whole hog?
Commemorating 25 years of spreading joy worldwide, Jellycat has launched a brand new experience in London’s Selfridges Toy Shop, inviting fans to the chippy van counter to place their plushie order. Expect a retro Fish & Chip van with giant plushie Timmy Turtle in the driver’s seat, plus a team of friendly staff behind the counter ready to wrap up your goodies. Fancy salt, vinegar and perhaps a squeeze of lemon? Your wish is their command.
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Best of all for fans, expect to find a very exclusive range of amuseables, all under the fish and chips theme, including:
- Lily Fish: a battered cod
- Cosy Chips: a portion of chips wrapped in newspaper
- Dot and Peg Mushy Peas: a duo of fluffy peas
- Charlie Chip: a flat capped chip
- Clemont Lemon: a lemon wedge
- Vinny Vinegar: a bottle of vinegar
- Salty Steve: a smiley salt shaker
All are available exclusively at Selfridges London. Select Charlie, Clemont, Vinny or Salty from the shelf, and order the rest from the counter and they will be served up from the fryer, seasoned to your liking and specially wrapped in Jellycat news-style paper (continuing the magic with a crossword and Jellycat news stories) fastened with a personalised sticker, before being handed over in a gift bag. Plus, with every order of Lily Fish, Cosy Chips and Dot and Peg Mushy Peas, fans will receive an exclusive pack of enamel pins and sticker sheets.
Fancy commemorating the experience with a snap? Find two perfect photo opportunities at the Jellycat Fish & Chips London Experience: one with Timmy Turtle, and another with a giant Charlie Chip.
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How Much?
Prices start from £20 per plushie.
How Long Is It Running?
The Jellycat Fish & Chips London Experience opened on Monday 15 July 2024 and is set to run until the end of the year.
Where?
The Toy Shop at Selfridges London (400 Oxford St, London W1A 1AB). Selfridges is open 10am–10pm Monday–Friday, 10am–9pm on Saturdays and 11.30am–6pm on Sundays. selfridges.com
