Boodles Is Sponsoring Cheltenham Gold Cup on Its Centenary Year

Boodles continues its long-standing support of the Cheltenham Festival by extending its sponsorship of the Gold Cup on the race’s 100-year anniversary. 

Boodles Sponsors Cheltenham Gold Cup for Another Year

Racing season is upon us and jockeys, horses and punters are all gearing up for one of the highlights of the jump racing calendar: the Cheltenham Festival. This year, extra glitz and glamour will be brought to Prestbury Park with British fine jewellery brand Boodles extending its sponsorship of the Cheltenham Gold Cup as it celebrates its 100th anniversary.

‘Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup,’ says Nicholas Wainwright, Chairman of the brand. ‘We have had a long association with horse racing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of jump racing, Cheltenham.’

The partnership is the latest of a long-standing bond between the Festival and the jewellers: Boodles first sponsored the Leading Jockey Award for four years from 2014, before becoming sponsor of the Boodles Juvenile Handicap Hurdle race in 2018.

The Boodles Cheltenham Gold Cup is regarded as the pinnacle of jump racing, attracting the world’s best horses and jockeys to be cheered on by 70,000 spectators at Cheltenham Racecourse in Gloucestershire, which is owned and run by The Jockey Club. This year’s Gold Cup will be run on Friday 15 March 2024 at the conclusion of the four-day festival and broadcast live across the UK.

To mark its 2024 partnership with the Festival, Boodles has released a new equine-inspired collection called ‘Lucky’, featuring a necklace, bangle, pendant, brooch, and two earring designs.

The first winner of the Cheltenham Gold Cup in 1924 was called Red Splash and, for this new collection, Boodles’ designers drew inspiration from the dynamic splash which forms when the horses thunder around the racecourse.

‘Drawing inspiration from the electrifying thrill and eager anticipation of the racetrack, this collection offers an enthralling glimpse into the momentary flashes of wonder and passion from a day at the races,’ explains Michael Wainwright, Managing Director of Boodles.

The ‘Lucky’ collection is available now at boodles.com