A Swarovski x Ariana Grande Pop-Up Has Just Arrived At Harrods

London just got its sparkle back. The reason? A glittering Swarovski pop-up has opened its doors at Harrods, celebrating the launch of the brand’s latest collaboration with actress and musician, Ariana Grande. Here’s everything you need to know.

How To Visit The Swarovski x Ariana Grande Pop-In At Harrods

Tapping into one of the biggest names of the moment, Swarovski is ready to launch its new collection created in collaboration with Global Brand Ambassador, Ariana Grande. Inspired by ‘the joy of self-expression’ and the artist’s ‘deep love of music, reflected in musical notes and hearts’, the capsule drops later this month (30 January).

And to commemorate the occasion, Swarovski has unveiled a rose-hued pop-up. Taking its cues from the glamour of Old Hollywood, the pink pop-up spans the Exhibition Windows, plus a space on the department store’s Ground Floor.

It comes as part of a string of immersive pop-ups from Swarovski, which has teamed up with a number of luxury locations across the globe to celebrate the launch of the capsule collection. Alongside Harrods, pop-ups will appear in Galeries Lafayette in Paris and and Mall of the Emirates in Dubai, as well as dedicated activations in key cities such as New York, Tokyo and Milan.

‘I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection, codesigned with Giovanna [Engelbert],’ said Ariana Grande. ‘I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.’

Highlights from the pop-up include:

• Exhibition Windows: A pretty pink takeover of five Harrods windows facing Brompton Road, featuring campaign visuals by Mert and Marcus
• Jewellery Box Interiors: Swarovski’s signature octagon shelf units, mirrors, tables and an octagonal cash desk fill the space
• Pink Popcorn: A pink popcorn machine, which visitors can enjoy
• Exclusives: Customers purchasing pieces from the Swarovski x Ariana Grande capsule collection will receive exclusive pink shopping bags, embellished with metallicized pink ribbons and treble clef charms
• Early Bird Freebies: First purchasers will receive a pink crystalised sweatshirt

When Does The Pop-Up Open?

The Swarovski x Ariana Grand pop-up at Harrods will be open from Tuesday 28 January 2025.

Opening Times

Open seven days a week, Harrods will open its doors at these times each day:

• Monday: 10am to 9pm
• Tuesday: 10am to 9pm
• Wednesday: 10am to 9pm
• Thursday: 10am to 9pm
• Friday: 10am to 9pm
• Saturday: 10am to 9pm
• Sunday: 11.30am to 6pm

Where Is It?

The pop-up takes place at Harrods, with activations in the Harrods Exhibition Windows and on the Ground Floor (the nearest entrance is Door 9).

Address: 87-135 Brompton Road, London SW1X 7XL

The nearest tube station is Knightsbridge (Piccadilly Line).

swarovski.com

Images courtesy of Swarovski