The C&TH Guide to Sustainable Style in London

You’ve heard it all before. Fashion isn’t so sustainable, but the industry has been undergoing a major eco-overhaul of late.

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If you’re struggling to let go of your love for fast fashion, there are plenty of ethical and eco-friendly ready-to-wear brands available in the capital catering to every individual’s style wants and needs. From vegan leather handbags to environmentally friendly denim, we’ve rounded up ten of the best sustainable brands to browse right now…

Reformation

Reformation continue to prove their value in the ranks of environmentally friendly fast fashion, creating stylish feminine garments quickly but consciously with sustainable materials. The company aims to create 75 percent of its clothing with plant based, recycled, renewable and natural fibers and has been carbon neutral since 2015. thereformation.com

Emily Jane Taylor

Everything Emily Jane Taylor produces is entirely ethical. From silk-print shirts to stunning velvet dresses, all designs are consciously and carefully made in London using top-quality, luxury materials, while the brand’s vibrant signature prints are hand-illustrated and crafted within the UK. emilyjanetaylor.com

Drajée London

This drajée-inspired sustainable brand makes simple, sophisticated and elegant jewellery influenced by the luxury of indulging in one of these decadent candied sweets. More importantly, Drajée ensures that every ring, necklace, bracelet and earring sold has been crafted from entirely sustainable materials, including ethically sourced diamonds for the morally-conscious and stylish contemporary woman. Shop the collection of precious pieces at drajee.com

Luna del Pinal

Luna del Pinal’s hand-tailored designs inspired by the ancient art of backstrap weaving have been taking the sustainable fashion world by storm. Everything is created ethically by native Guatemalan craftspeople, advocating for the ‘slow movement’ by producing authentic, high quality, and environmentally ‘clean’ clothing. Shop the brand’s exquisite hand-crafted styles at lunadelpinal.com

Matt & Nat

Vegan, authentic, sustainable and cruelty-free; these are just a few of the values that Matt & Nat assimilate when it comes to crafting their luxury ‘leather’ pieces. Renowned for their collection of beautiful bags and purses, including shopper totes, sophisticated belt bags, elegant clutches and functional luxury backpacks, the pioneering nature-inspired fashion brand – Matt referring to material and Nat to nature – only produces organic pieces crafted with recycled materials such as cardboard and cork, with linings made entirely from recycled plastic bottles. Shop their sustainable pieces at John Lewis and other London stores. mattandnat.com

Pure Collection

As one of the world’s leading retailers of cashmere, sustainability is at the core of everything the Pure Collection creates; the brand was the first to achieve 100 percent sustainable cashmere production back in 2008 and works closely with goat herders in Mongolia to ensure the use of high-quality and ethically produced cashmere in all of its garments. Shop the collection at John Lewis or their beautiful Northcote Road boutique store. purecollection.com

Gilda & Pearl

While we’re keen to ensure that our ‘on-show’ clothing has been produced ethically and sustainably, we often forget about including our under-garments within that category. From glamorous robes and slips, to bridal lingerie and irresistibly silky loungewear, Gilda & Pearl – available to browse and buy at Harrods – produces sustainably handcrafted, elegant under-pieces made with over 85 percent natural materials such as natural silk fabrics and Leavers lace, all woven using traditional 19th century looms. From hand-stitched buttons to hand-sewn hems, the luxury brand ensures that its long-established design and production processes keep the environment clearly in mind. gildapearl.co.uk