You Can Cycle Your Way Over To Anya Hindmarch’s New Concept Store This January

By Charlie Colville

3 hours ago

The Village Bike opens on 8 January 2025


Worried about hitting a new year’s slump? Chase away the January blues with a trip to The Village Bike, the newest concept store from British designer Anya Hindmarch.

The Village Bike: Anya Hindmarch’s First Concept Store For 2025

The new year is typically a time for making resolutions and pledging to be kinder, happier and healthier. You can tick off the last item on that list with the help of Anya Hindmarch, who has just unveiled her plans for a concept store dedicated to the world of cycling.

Hop on your bike! is our New Year’s message. So, I’m excited to introduce The Village Bike, our latest concept store to arrive at the Village Hall on Pont Street,’ says Anya Hindmarch. ‘A celebration of all things bikes and cycling, the space is designed to bring the joy of this mode of transport to everyone.’

Anya Hindmarch x The Village Bike Collection

Highlights

Sitting front and centre in the concept store will be Anya Hindmarch’s cycling capsule collection, comprised of backpacks for adults and kids, bandanas, socks and cycling caps – as well as a handlebar bag and helmet.

And, in true Anya fashion, there will be a range of branded biking accessories. Think T-shirts, water bottles, stickers, mirrors and lights decked out in the brand’s signature smiley faces and googly eyes.

Keen cyclists will also be happy to find an edit of gloves from performance gloves label Loffi, as well as three exclusive, co-branded bikes: the Cinelli Road Bike, the Brompton Folding Bike and the Bullitt Cargo Bike. These bikes are made to order, with display models available to browse at The Village Bike.

Bike and accessories

How To Visit

The Village Bike concept store by Anya Hindmarch will open its doors for one month, from 8 January to 5 February 2025.

Where: The Village Bike, The Village Hall, 11 Pont Street, London SW1X 9EH

When: 10am–6pm from Monday to Saturday, 12pm–5pm on Sunday

anyahindmarch.com

Images courtesy of Anya Hindmarch