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How To Wear Butter Yellow, The Hue Of The Season

3 weeks ago

There's no room for neutrals this spring – and the rise of butter yellow fashion proves it

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Pantone might have named ‘mocha mousse‘ as 2025’s colour of the year, but another hue is quickly closing in on the title. We’re of course talking about butter yellow, the sunny shade having a major moment in interior design, beauty and fashion. And with spring just around the corner, now’s the time to tap into the trend. Here’s how.

The Rise Of Butter Yellow Fashion

While we often see a resurgence in sugary pastels come spring, nothing could have prepared us for the butter yellow boom. Bathing the SS25 runway in warmth, it was forecasted as one of the standout hues of the season – with the likes of Toteme, Chanel and Chloé all leaning into the colourway.

But where did the sudden popularity come from? Maybe it was last year’s Andie Anderson revival, Sabrina Carpenter’s string of buttery yellow concert outfits or just a pinch of seasonal luck. Either way, butter yellow fashion is here to stay.

How To Wear The Trend

Experimenting with colour is key to nailing the trend. Be playful with colour and opt for hero pieces that really spotlight the buttery hue (and that you can use as a focal point to build your outfit around). ‘Butter yellow is such a fun trend – it’s cheerful and surprisingly easy to wear,’ says Eshita Kabra-Davies, founder of By Rotation. ‘I always say you don’t have to go all in; you can opt for a pretty spring dress , a silky scarf that you can either wear as a top or tie onto your bag, or even a shirt to brighten up your tailoring.’

If you find yourself overwhelmed by the vibrant colour, however, you can get involved in more minimal smaller ways. ‘If you’re not ready to dive in head-first, jewellery is a lovely way to introduce it subtly,’ recommends Rachel Jackson, founder of Rachel Jackson Jewellery. ‘Yellow is such a happy, mood-boosting colour – and those lucky enough to have a November birthday can wear citrine, a beautiful golden stone that’s all about positivity and energy. It’s such an easy way to nod to the trend while keeping your look personal and meaningful.’

Need more inspiration? We’ve rounded up some of our favourite butter yellow fashion looks below:

1. The Yellow Spring Dress

The ultimate spring staple? A dainty dress in the season’s winning hue. Team up with matching gold jewellery and a pair of cowboy boots.

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A post shared by Eshita Kabra-Davies (@arentyoueshita)

2. The Arm Candy

There’s no need to commit fully if you’re not ready; a pop of colour in the form of a chic handbag will also do the trick.

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A post shared by Amy Ward (@_amyward)

3. The Fashion Trainer

Fashion trainers are having a huge resurgence right now – with many brands bringing out their hero styles in buttery hues to stay on trend.

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A post shared by Nadiya Lyalko (@nadiyalyalko)

4. The Yellow Jeans

Bored of blue jeans? Expand your colourway with a sunnier pair (bonus points if they also happen to be barrel jeans).

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A post shared by P r u n e l l a – P o p p y (@prunella_poppy)

5. The Oversized Shirt

The ultimate, minimal effort way to try butter yellow fashion? Throw on a loose, oversized shirt.

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A post shared by V a l e r i e E s t r e l l a (@valerie_star)

6. The Simple T-Shirt

As they, sometimes the simplest route is the best one to take. And this simple t-shirt and jeans combo is a super easy way to take on butter yellow.

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A post shared by Ana Paula | Consultora (@anapaulabpereira)

7. The Oversized Knit

One for the chillier spring days: a super cosy knitted cardigan thrown over jeans and slides.

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A post shared by TERRI (@stylishwitht)

8. The Butter + Charcoal Combo

The minimalist girlies need not feel left out either; this careful colour pop let’s you introduce the hue to your wardrobe without compromising on your personal style.

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A post shared by Kuccju → fashion ・ lifestyle ・ aesthetics (@kuccju)

9. The Butter Stripe

While butter yellow can hold its own as a solid colour, there’s something to be said about a neat white-and-yellow stripe. Pretty and playful (and reminiscent of early summer).