M&S Has Jumped On The Jelly Sandals Trend
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2 days ago
Jelly sandals are going to be everywhere this spring/summer
If you grew up anywhere between 80s and noughties, chances are you wore jelly sandals as a child. Years have gone by without much thought on the once-popular shoe – aside from maybe a grumble or two about how uncomfortable they were – but this season, the tide is changing in their favour. A number of high-end fashion labels are touting the rubbery footwear essential as the shoe of the summer, and, from what we’ve seen of its new iteration, we have to agree.
The Country & Town House Responsible Buyers’ Guide
Jelly Sandals Are The New Summer Must-Have
When audiences gathered in Paris for The Row’s pre-fall 2024 runway show, the last thing they expected to see were models traipsing around in PVC shoes. The collection was a mish-mash of transitional heroes – think blazers, scarves and trench coats – and beach staples, with towels slung over coat-covered shoulders and jellified cage flats peeping out from tailored trouser cuffs.
The show marked a new chapter for the jelly sandal, one which gave us a glimpse into how it will migrate from nostalgic summer shoe to the transeasonal footwear find. Worn with shorts on the beach, jeans in town or a sleek tailored look in the office, it’s shaping up to become the unexpected style pick of the season.
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The Row’s take on the classic jelly sandal, which it dubs ‘cage flats’, went on sale last year for an eye-watering £860 a pair – and they sold out. But, lucky for us, it seems that the Olsen twin-owned label isn’t the only brand to herald a jelly sandal renaissance; designers are quickly picking up on the commotion of this nostalgic trend, meaning there’s now an even bigger market for contemporary styles.
And now, M&S has thrown its own sandal into the ring. A similar look to The Row’s signature jellies, the M&S jelly sandal follows the caged ballet flat formula – with a round toe and a flat heel in shades of red, black and white. Perfect for teaming up with a maxi skirt and loose T-shirt in the spring, and with sundress come summer.
But if all else fails, there’s bound to be a pair or two lurking around in your local vintage shop (or the back of your wardrobe).
The Edit
How To Wear Jelly Sandals This Season
The Summer Co-Ord
The perfect partner to your summer fit? All things jelly. Whether you opt for a ballet flat or traditional sandal, the textural pop will add a playful dimension to your look.
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Light Layers
You can wear a pair of classic jellies just like you would your usual sandal – but for some chic elevation, opt for light layers in co-ordinating hues. Think linen shirts and loose trousers, shorts and camis or even a maxi skirt and tank top.
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The All-Weather Look
And on those days when the British weather unexpectedly gives in, let your outfit fall back on a statement jacket. This is the ultimate protection for your outfit (no matter how summery), and it still leaves room for your jelly sandals to shine.
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Featured image: The Row
